Programs
DWSP Annual Report (click thumbnail to download)
Downtown Winston-Salem Foundation
The Foundation is a 501-c(3) nonprofit organization whose mission is to provide support to the initiatives of the Partnership. The Foundation is the home of the Meade Willis Revolving Loan Fund, which provides assistance to those wishing to open a retail or restaurant business downtown. The foundation also awards SLIM Grant matching funds to downtown businesses for exterior storefront facade improvements. For more information on the Foundation, contact Jason Thiel at 336-354-1500.
Summer Music Series
In 1998, the Summer Music Series program was created by the Downtown Winston-Salem Partnership in an effort to support revitalization efforts in Downtown Winston-Salem. The concerts have been credited with a resurgence of new restaurants, retail and housing developments that are now underway in the Downtown core.
The popular outdoor concerts bring live music to the streets and parks of Downtown on Friday and Saturday from June through August. They have become a vital part of the fabric of the city, bringing people of all ages, cultures and backgrounds together in a spirit of celebration. Setting the festivals in the streets and parks of Downtown has provided a relaxed and safe atmosphere, and the locations also serve to showcase the architecture, shops, restaurants and galleries that are unique to Downtown Winston-Salem.
For more information, visit www.dwsp.org/music.
Eat, Shop & Be Merry
Eat, Shop & Be Merry is a campaign that begins at the end November and runs through the end of December. The promotional program is aimed to encourage the community to come downtown during the Holidays for events, holiday shopping, and to dine out. The event calendar also highlights all of the holiday events.
TubaChristmas
The 11th Annual Downtown Winston-Salem TubaChristmas will be held on Friday, December 5, 2025 at First Presbyterian Contemporary Worship Center at 6:30pm. It will feature up to 50 tuba players playing classical Christmas Carols.
Shop The Block
Shop the Block has over 40 participating retailers. The program is designed to encourage folks to enjoy shopping downtown. The program provides shoppers with a free tote bag and a coupon book of special discounts and offers from participating businesses.
Merschel Park Christmas Tree
The DWSP also purchases and decorates the Christmas Tree that stands in Merschel Park each year to compliment the City Christmas Tree in Corpening Plaza.
Annual Meeting
Annual Meeting of the Downtown Winston-Salem Partnership Membership. Each year this meeting is held during breakfast hours with a free complimentary Breakfast Buffet and the Mayor presents the Annual Downtown Excellence Awards.
3rd St. Soundwaves
Partnered with Kaleideum to produce free concerts on Third Street to further activate Merschel Park.
Community Event Calendar
Continue to partner with Visit Winston-Salem, Arts Council of Winston-Salem and Forsyth County, and Greater Winston-Salem Inc., to maintain new and improved digital community event calendar.
Park & Shop Program
Gives downtown retailers and businesses a reduced rate to offer their customers free parking in three prominent downtown parking decks.