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Window Wonderland

Presented by

FOR IMMEDIATE RELEASE

December 18, 2025
Contact:  Jason Thiel
Downtown Winston-Salem Partnership
Email: jason@downtownws.com | Phone: (336) 354-1500

Downtown Winston-Salem Announces Winners of 2025 Window Wonderland Competition

Sponsored by Truist Bank

Winston-Salem, NC – The Downtown Winston-Salem Partnership is excited to announce the winners of the 2025 Window Wonderland Competition, a festive celebration that brought creativity and holiday spirit to the heart of our city. Sponsored by Truist Bank, this annual event featured stunning window displays from local businesses, judged by a panel and voted on by the community.

This marks the fourth year the Downtown Winston-Salem Partnership has presented these awards to help our downtown area get into the holiday spirit and encourage community engagement.

Prize Categories

  • People’s Choice Winners – $500 each for the top 3 winners (based on community website votes). Note: Businesses that won in the past two years were not eligible this year.
  • Panel of Judges Winners – Grand Prize ($1,000), Runner-Up ($500), and two Honorable Mentions ($250 each).
    Participants were eligible to win both a People’s Choice prize and a Judges’ Panel prize.

Judges Panel

  • Council Member Vivian Joiner (City of Winston-Salem, South Ward)
  • Council Member Regina Hall (City of Winston-Salem, Northwest Ward)
  • Mary Charlotte Hinkle (Marketing and Special Projects Director, Downtown Winston-Salem Partnership)
  • Hannah Manns (Office of Economic Development, City of Winston-Salem)
  • Stephanie Pace Brown (President, Visit Winston-Salem)

2025 Winners

Panel of Judges Winners

  • Grand Prize ($1,000): Eyes on Trade – 604 N. Trade Street
  • Runner-Up ($500): Wood and Thread – 516 N. Trade Street
  • Honorable Mentions ($250 each):
    • Tucker’s Tap Yard – 1010 N. Liberty Street
    • Silver Moon Saloon – 632 N. Trade Street
    • Kaleideum – 120 W. 3rd Street

People’s Choice Winners ($500 each)

  • Hel’s – 545 N. Trade Street
  • Black Oak Barbershop – 809 Burke Street
  • Tucker’s Tap Yard – 1010 N. Liberty Street

50 West 4th Street Apartments –  (click on each image to enlarge)

Black Oak Barbershop – 809 Burke Street (click on each image to enlarge)

Blanco Tackaberry @ Sentinel Commons  – 404 N. Marshall Street (click on each image to enlarge)

Cam’s Coffee – 690 N. Trade Street (click on each image to enlarge)

Chill Nitro – 616 W. 4th Street (click on each image to enlarge)

DeBeen Espresso – 231 E. 5th Street (click on each image to enlarge)

Design Archives – 636 W. 4th Street (click on each image to enlarge)

Dogwood Hops and Crops – 517 N. Liberty Street (click on each image to enlarge)

Eyes on Trade – 604 N. Trade Street (click on each image to enlarge)

Fiddlin’ Fish Brewery – 772 N. Trade Street (click on each image to enlarge)

Good Company Men’s Hair Salon – 1007 N. Burke Street (click on each image to enlarge)

Hair Bomb Salon – 833 N. Burke Street (click on each image to enlarge)

Hel’s – 545 N. Trade Street (click on each image to enlarge)

Hungry Palate – 239 West Fourth Street (click on each image to enlarge)

Kimpton Cardinal Hotel – 51 E. Fourth Street (click on each image to enlarge)

Kaleideum Museum – 120 W. 3rd Street (click on each image to enlarge)

Keona’s Boutique – 235 W. 5th Street (click on each image to enlarge)

Mast General Store – 516 N. Trade Street (click on each image to enlarge)

Nissen Building Apartments – 310 W. Fourth Street (click on each image to enlarge)

Oh’ Calucutta Restaurant – 310 W. Fourth Street (click on each image to enlarge)

Okay Coffee – 505 N. Cherry Street (click on each image to enlarge)

Park Deli – 575 N. Patterson Avenue (click on each image to enlarge)

Recess- 101 N. Chestnut Street (click on each image to enlarge)

Pure Sweat – 901 N. Trade Street (click on each image to enlarge)

Salem Skate Supply – 130 W. 6th Street (click on each image to enlarge)

Silver Moon Saloon – 632 N. Trade Street (click on each image to enlarge)

Smokey Shay’s – 1005 Burke Street (click on each image to enlarge)

Spotted Cow Restaurant – 529 N. Trade Street (click on each image to enlarge)

Stitch Design Shop – 1105 Burke Street (click on each image to enlarge)

Thirsty Palett – 249 W. Fourth Street (click on each image to enlarge)

Toasted Restaurant – 526 N. Liberty Street (click on each image to enlarge)

Tuckers Tap Yard – 1010 N. Liberty Street (click on each image to enlarge)

Washington Perk – 301 W. Fourth Street (click on each image to enlarge)

West End Barber and Shave – 855 W. 4th Street (click on each image to enlarge)

Winston-Salem Wellness Collective – 612 N. Trade Street (click on each image to enlarge)

Wood & Thread – 301 Brookstown Avenue (click on each image to enlarge)

  

Click here to vote

  • You can vote once every 24 Hours
  • Voting ends Thursday, December 18th at 3pm

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