About DWSP

Member Spotlight

The Kimpton Cardinal Hotel – The Kimpton Cardinal Hotel lives in a beloved Winston-Salem landmark – the famed Art Deco prototype of the Empire State building. Named for North Carolina’s official state bird, The Cardinal is Downtown Winston-Salem’s first upscale boutique hotel, welcoming guests to revel in Kimpton’s version of warm and wily, sophisticated Southern charms.


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RJR building

Invest in Downtown


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Downtown Plan

We have a comprehensive, ambitious, and innovative plan for downtown Winston-Salem.  It’s a plan that expands on the recommendations of Legacy, the New Century Plan by considering all the adjacent areas that complement the downtown core and by defining a realistic process for implementation.


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Join the Downtown Winston-Salem Partnership mailing list. We look forward to keeping you informed.


Clean Team

The Clean Team Ambassadors are the downtown cleanliness, safety, and hospitality team and are easily identified in their bright orange polo shirts. The Clean Team works 7 days a week and 365 days a year removing litter from sidewalks, cleaning and straightening fixtures, removing graffiti, assisting with information to downtown visitors, and many other services. We encourage you to ask our Clean Team for assistance during your time in downtown Winston-Salem.

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SLIM_Grant_Invitation_Final S.L.I.M. GRANT


The Downtown Winston-Salem Partnership is excited to launch the Street Level Improvement Matching Grant program (“SLIM Grant”). This program is designed to assist property and business owners in rehabilitating the commercial facades of their buildings for the purpose of creating a positive visual impact, stimulating private investment, and complementing other community development efforts.

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Untitled-1 Downtown Podcast

Downtown Winston-Salem Podcast

Listen to the Downtown Winston-Salem Podcast

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Parking Information

Parking Map

Use the Interactive Parking Map or download the Downtown Winston-Salem Parking Guide

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pretty Glenda pic used in Journal article Memorial Fund

Glenda Keels Memorial Fund

Click here to find out how to donate to the Glenda Keels Memorial Fund

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2015_DWSP_AnnualReport_Final-page-001 Annual Report
Merschel Plaza Concept Plan Merschel Plaza

Merschel Plaza Concept Plan

Click here to see the Concept Plans for Merschel Plaza

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Untitled BID Annual Report
billboard_Business40 Infrastructure

Business 40 Redesign & Improvement

NCDOT to completely upgrade a one-mile section of Business 40 through downtown. Find info here regarding the Business 40 improvement plans and shutdown.

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Be a part of Downtown Strong Giving

Downtown Strong

An Annual Giving Campaign to Support the Downtown Winston-Salem Partnership

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